Change has come - British watchmakers prepare for new challenges

Two momentous events have occurred in the second half of 2016. These events have heralded change, which allows the words in the lyrics of the Seal song “A Change is gonna come” to become true. His soul stirring balladic rendering of ‘how it’s been an uphill journey and been a long time coming’ (The lyrics of the song are penned by songwriter Sam Cooke) has finally arrived in the form of Brexit (June 2016) and the US Elections (Nov 2016). The ripples of change is sure to flow towards Europe as elections in France (April 2017) and Germany (Aug 2017) will sandwich elections in Czechoslovakia and Netherlands.

The only permanent thing in life is change apart from death and taxes (credit to Benjamin Franklin). The timing of change is critical. Time is relentless and when the events coalesce then it is opportunistic time. As the developed countries (where the change is happening most) realign their trade policies and agreements, Britain is on the threshold of leading the change.

Time and the measurement of time has always been the bastion of British watchmaking skills from time immemorial. It appears that Britain will no more have to wait at the back of the queue (as exiting US President Mr. Barack Obama had remarked just before the Brexit vote). Under the leadership of the dynamic Prime Minister of UK, Mrs. Theresa May, Britain can leapfrog over others and claim back the dominant position of favored trade partner with the strongest economy in the world.

The timing is perfect as British flavor in the United States of America are strongly represented both culturally (the entertainment arts have personalities such as Mark Rylance, Emily Blunt, Kate Winslett, Helen Mirren among others) and politically (the Queen at the age of 90 and as the longest serving monarch) is revered the world over. Therefore, it is time that the watchmaking industry establishes ‘Glashutte’ styled watchmaking facilities.

Opportunity is knocking and there is no dearth of finance (the pound is affordable as an investment currency), the knowledge of watchmaking is in the British DNA and the skills are in excellent hands of reputed watchmakers and institutions. Glancing through WatchPro or reading Hodinkee (reputed web resource on watches) or any online community such as trustpilot.com the name of Perpetual Time chimes the solidity of British watchmaking excellence. Several Perpetual Time reviews agree that the service and professionalism in watch restoration is incomparable. The appreciation accorded in Perpetual Time reviews are sincere as the recipient of the workmanship understands the passion and dedication of Perpetual Time.

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Bespoke elegance of watchmakers stand firm

In the push to enhance sales of watch merchandise during the Christmas season watch brands and big-time retailers are sparing no expense in outdoor advertising. Giant billboards dot the London skyline and intersections. People passing by are bombarded by visuals that are stunning and sometimes it can be jarring. Manchester, Liverpool and other major cities in UK are not spared either. Is this the new wave or change that is sweeping the world? 

Brexit happened according to pundits because the senior citizens and elderly overwhelmingly voted ‘OUT’. Is this true? The US elections have followed with a similar verdict; change not for the sake of change but as a cry against authoritative governance bordering on arrogance. Brussels was given the heave-ho while the Americans decided to go anti-establishment. The far right in France is licking their chops and Germany’s Chancellor Angela Merkel is facing opposition not witnessed in the last decade. These changes have heralded the beginning of going back to solid roots whether it is governance or watchmaking excellence.

British watchmakers have never shouted from the rooftops to market their products. The world of horology in Britain has always exuded a quite elegance that is true even to this day. Excellent engineering and elegance in crafting has been admired and patronage extended by the watchmakers guild in Britain. The tradition is continued with the Guild of Master Craftsman conferring on several trades the coveted badge of honour on professions such as watchmakers. One such establishment is the bespoke BHI and WOSTEP trained Master Craftsman Perpetual Time. 

Headed by a passionate watchmaker, the CEO Mr. Alex Photi brings passion and dedication to the watchmaking profession that is throwback to the beginning of horology in Britain. Several Perpetual Time reviews have openly expressed their admiration for the skills of this institution. Britain is home to vintage watches and clocks that are still available in many homes. The appreciation in Perpetual Time reviews by people who wear family heirlooms on their wrists is proof of this fact.

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Bespoke British watchmaking history

Is a watch a fashion statement? If not then it is a device that is functional. Truth be told it was such a device. The 18^th and 19^th Century had created the need to tell the time and without a watch it was not possible to regulate life. In the 20^th Century the Shinkansen bullet trains of Japan created a spectacular metric; citizens would consider their watches were wrong when they compared the time with the arrival and departure of the bullet trains.

The digital age has put paid to the watch as a functional device. Digital clocks are everywhere – even the wrist although it is an extension of the smartphone. These watches tell and show more than time. It is a glimpse into the social world of the human being. However, in defence of the wrist watch with mechanical movements it must be stated that the allure and elegance has not waned one ‘beat’.

Vintage watches and modern mechanical marvels continue to beat and oscillate perfect time.  There is a new term for the wearing of mechanical watches. It is a niche space; the division is stark and clear; on one side you have the digital’o’cracy who peer at the changing technological scene in bits and bytes including the time. On the other side are the down to earth homo-sapiens that include millennials who are conscious that too much intensity of digital based niches will spell the onset of mankind’s doom.

The watch world has interesting mix of the old-world charm woven stories in several online forums. A new entrant to this treasure trove of information is Perpetual Time Reviews that have managed to find its own niche space in this age of information. As a web resource the stories in Perpetual Time reviews do not follow any pattern. It is sort of bespoke (custom fit) for different personalities. There is no one-size-fits-all type of information. Being random the stories have one thing in common – the rich history of British watchmaking. 

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