Monday 21 November 2016

Bespoke elegance of watchmakers stand firm



In the push to enhance sales of watch merchandise during the Christmas season watch brands and big-time retailers are sparing no expense in outdoor advertising. Giant billboards dot the London skyline and intersections. People passing by are bombarded by visuals that are stunning and sometimes it can be jarring. Manchester, Liverpool and other major cities in UK are not spared either. Is this the new wave or change that is sweeping the world? 


Brexit happened according to pundits because the senior citizens and elderly overwhelmingly voted ‘OUT’. Is this true? The US elections have followed with a similar verdict; change not for the sake of change but as a cry against authoritative governance bordering on arrogance. Brussels was given the heave-ho while the Americans decided to go anti-establishment. The far right in France is licking their chops and Germany’s Chancellor Angela Merkel is facing opposition not witnessed in the last decade. These changes have heralded the beginning of going back to solid roots whether it is governance or watchmaking excellence.



British watchmakers have never shouted from the rooftops to market their products. The world of horology in Britain has always exuded a quite elegance that is true even to this day. Excellent engineering and elegance in crafting has been admired and patronage extended by the watchmakers guild in Britain. The tradition is continued with the Guild of Master Craftsman conferring on several trades the coveted badge of honour on professions such as watchmakers. One such establishment is the bespoke BHI and WOSTEP trained Master Craftsman Perpetual Time. 



Headed by a passionate watchmaker, the CEO Mr. Alex Photi brings passion and dedication to the watchmaking profession that is throwback to the beginning of horology in Britain. Several Perpetual Time reviews have openly expressed their admiration for the skills of this institution. Britain is home to vintage watches and clocks that are still available in many homes. The appreciation in Perpetual Time reviews by people who wear family heirlooms on their wrists is proof of this fact.


No comments:

Post a Comment