Tuesday 27 December 2016

Moving British watch sensibility another gear



When Sir Terence Conran was asked about his design philosophy with respect to British design sensitivity he replied that he was not trying to change it; his job was to move it and this is very apparent in his projects. At 85 years of age he has more work than he ever had as he continues with his design ideas. This is also true of Sir Jonathan Ive, industrial designer extraordinaire, Chief Design Officer for Apple and Roma Agrawal the engineer who helped build London’s iconic building The Shard – her design philosophy - redefine skylines.



Ask will.i.am (singer, song writer and rapper from America) about Roma and he replies that she makes music with steel just like Quincy Jones (legendary music producer). This is what British resilience is all about which is now the pivotal point for resurgence in manufacturing following Brexit. And nowhere is it more apparent than the watch industry. They are in the process of redefining watch manufacturing as well as watch servicing. The big brands of Europe are already facing stiff competition from Glasshutte brands and it is time for British bespoke brands to make their mark.

In the area of servicing one enterprise is making a mark too. This is Perpetual Time Limited with workshops located in Manchester and Liverpool. They are as bespoke as anything else in Britain; they bring the same level of craftsmanship to the table what Sir Terence Conran and Sir Jonathan Ive practice. Perpetual Time reviews are expressions of gratitude that sound musical as much as Roma Agrawal’s slim steel columns atop the Shard.



The able watch commander of Perpetual Time is Guild of Master Craftsman certified which is no ordinary certification. They have now embarked in spreading their knowledge and that of the watch world through the portals of Perpetual Time Reviews which gives fascinating insights of British watchmaking which include history, form and functionality.

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