The race is on, the
tide has turned; just like the minute hand, traversing 360 degrees, has
watchmaking come full circle and become important in the United Kingdom. It
will not be long before British watch brands sit atop the summit of luxury watches. It is fitting for the British styles are understated with an elegance
that only they can craft. There is hardly any ostentatious styling nor is there
an outlandish pop cultural signature; British watches speak bespoke, solidity
and resilience.
Rosie Kirk is the
recent recipient of Trailblazer award from the School of Jewellery located in
Birmingham. She may well be a true trailblazer in the real sense of creating a
signature lady's watch in the classical British understated style. There is a
vacuum in women's wearable fashion as envisaged by Charlotte-Parks Taylor who
attests the need for engaging customers with proper information that will boost
the purchasing power of luxury watches (courtesy
of a well-researched article "The missing link in luxury watch marketing").
Britain has top class
institutions devoted to learning the skills of watchmaking such as BHI -British
Horology Institute and aforementioned Birmingham's School of Jewellery among a
few others. A former alumni of BHI Alex Photti is the CEO of Perpetual Time
brings passion to the field of watchmaking that is verified by stellar words of
appreciation in Perpetual Time reviews on watch forums.
Education in horology
in the UK is on par with legendary institutions such as Finland School of
Watchmaking and WOSTEP in Switzerland.
In another Perpetual Time review the credentials of WOSTEP
certification was lauded due to the excellent service rendered by Perpetual
Time (also certified by Guild of Master Craftsman, UK). It augurs well for
British Watchmaking as brands such as Accurist, Alfred Dunhill, Backes &
Strauss, Benney Watches, Christopher Ward, CWC, Dent London, Graham London,
Harold Pinchbeck, J & T Windmills, Meridian, Peter Roberts, Robert
Loomes& Co, Roger W Smith, Schofield among others are making a name
synonymous with British bespoke style and elegance.
Brexit has now given
the opportunity for British Watchmaking to take the next step in the evolution
of truly world class watches with mass production
technologies. The people of Britain have spoken and so has the Government via
British PM, Theresa May’s announcement of Article 50 that will be a defining
moment. The future is perfectly poised for boosting British watch brands to the
pinnacle of luxury as well as affordable watches.
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